Case Study: Futura Health Rebranding to Futura, Inc.

About Futura, Inc.

Problem: Futura, Inc. faced challenges in healthcare quality due to gaps in touchpoints between appointments and communication among care team members.

Solution: The creation of a digital ecosystem to enhance healthy, productive, and balanced lives. This ecosystem includes:

• Fitness & Coaching
• Telehealth & Telemedicare
• On-Demand In-Home Care
• Mental Health & Rehabilitation
• Digital Health Monitoring
• Advanced Technologies: AI, XR, Cloud
• Compliance with HIPAA and Healthcare Regulations

Persona Example: Helen, a working mom in a remote town, struggling with lupus and depression, benefited from various services addressing her immediate healthcare needs.

Competition Landscape:

Peloton, Livongo, Headspace, Chiron Health, and Encompass.

Competitive Solutions Services and Features:

These included multiple therapies, key partnerships, low cost, tiered pricing, access to doctors, immediate appointments, progress tracking, vital sign monitoring, and engaging UX.

Executive Team: A diverse team of experts in healthcare, branding, compliance, and technology.

DumbOldSpider LLC Engagement and Services:

Operations and Consulting:

• Souhail Afilal led the redesign of the organizational structure, focusing on preserving proactive team members and refining internal messaging.

Market Research and Marketing Strategy:

• Conducted comprehensive research and analysis, refining the pitch deck and defining a product development roadmap.

Previous Branding and Marketing Efforts Findings

A glance on the new Marketing Goals

Brief Summary of the Futura, Inc. Ecosystem Target Features

Branding Strategy and Design:

• Implemented in two phases: initially touching up existing branding, followed by developing a new identity, guidelines, and strategic brand replacement.

Futura, Inc. Branding Transformation

Outcome:

• Leveraged the redefined brand and pitch materials to secure warm investment meetings with venture capitalists.

Reason for Contract Termination:

• A potential conflict of interest with a lead investment opportunity led to a mutual decision to end the contract, aligning with DumbOldSpider LLC's values of facilitating growth without being a hindrance.

Conclusion

The partnership between Futura, Inc. and DumbOldSpider LLC was a unique blend of expertise and innovation, aimed at revolutionizing healthcare. This collaboration went beyond business, focusing on impactful changes in human lives. Working with Futura's diverse team, DumbOldSpider LLC expanded its horizons, making the journey not only professionally enriching but also personally fulfilling. The experience was a testament to the power of collaboration in creating meaningful societal impacts.