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We have a passion for embracing questions, exploring new frontiers, and continually enhancing ourselves. Our fundamental belief centers around sharing knowledge and humbly gaining wisdom from others.

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More than Delicious Food, Serve an Experience with Easy Booking, Dining Planning, Pre-Order, One-Click Pay

Branding Development, UI UX, Positioning

Restaurant Mobile App: Booking and Ordering (Stealth Mode)

Case Study: "Fallen Aegis" - A Technological Leap in Comic Book Storytelling

Client: Jagged Lines Entertainment, Nathan Fleer

Project: Comprehensive Business, Marketing, and Artistic Strategy for "Fallen Aegis"


I’ve learned a lot working with DumbOldSpider, specifically how to structure scripts and sequences. I’ve learned which outlets to go through, how to appeal to specific audiences, and how to pace releases/stories effectively. There are a lot of facets I hadn’t considered going in that I am more aware of now and I’m very grateful for the helpfulness, kindness, and patience that everyone has shown.


Jagged Lines Entertainment, spearheaded by Nathan Fleer, innovatively merges traditional comic storytelling with Web 3 technologies. This case study delves into the technical processes and strategies employed to revolutionize the comic industry and support emerging talents.

Introduction: Blending Narratives with Cutting-Edge Tech

Jagged Lines Entertainment stands at the forefront of integrating classic comic narratives with the dynamic world of Web 3 technologies, aiming to redefine the comic industry landscape.

 Launch a hybrid comic series that resonates with both traditional comic enthusiasts and a tech-savvy audience.

 Create a nurturing platform for financially constrained emerging talents within Jagged Lines Entertainment.

Desired Outcome Mapping: Charting New Territories

Develop a comic series with a robust fanbase and potential for animation adaptation.

Channel revenue into mentoring and supporting new creators in the comic industry.

Strategy & Solutions: A Dual-Faceted Approach

Embrace the decentralized, community-driven aspects of Web 3 and NFTs.

Maintain engagement with traditional comic readers, ensuring a broad appeal.

Collaborative Partnership: DumbOldSpider LLC - The Artistic and Technical Pillar

DumbOldSpider LLC provided in-depth artistic and technical support, blending traditional comic elements with innovative marketing and Web 3 strategies.

Business Blueprint: Pioneering the Comic Industry

 Advocate for Web 3 technology while empowering new ventures.

 Establish Jagged Lines as a leader in the Web 3 comic domain.

 Financial independence with a view towards animation expansion.

Achieve profitability with the first comic book.

Diversify into merchandise and prioritize Web 3 as the primary revenue stream.

Crypto Enthusiasts: Engaging the NFT community.

Millennials & Gen Z: Catering to tech, indie art, and gaming interests.

Manga Fans: Attracting lovers of diverse artistic styles.

 Engaging through social media, NFT platforms, and organic search.

 Deep narrative immersion and interaction with the Web 3 art platform.

 Building long-term relationships and anticipation for future releases.

Market Context: Understanding the Competitive Landscape

Legacy Brands: The vast universes of DC/Marvel.

Manga: Deep narratives and character development.

Indie Comics: The freedom of creative storytelling.

Brand Identity: Defining Our Unique Space

 Visuals that highlight socio-economic themes.

 Promoting decentralization and altruism.

 Unique integration of comics with blockchain and Web 3 engagement.

DumbOldSpider LLC supported Nathan Fleer in designing and executing a successful Indiegogo crowdfunding campaign, crucial for the initial funding and market validation of "Fallen Aegis."

Under DumbOldSpider's guidance and Nathan Fleer's vision, Jagged Lines Entertainment is set to revolutionize the comic book industry with its unique blend of traditional storytelling and Web 3 technology, fostering a new era of comic creativity and community engagement.

A reward for reading the whole Case Study, some artwork

Comprehensive Business, Marketing, and Artistic Strategy for "Fallen Aegis"

A Technological Leap in Comic Book Storytelling

Case Study: Web 3 Webcomics Business and Book Product "Fallen Aegis" 

Statement by SparSoap LLC Founders: Travis and Leah

Working with Souhail and his team has had a tremendously positive impact on our company. We were able to pinpoint our target market and restructure our brand in a way that fit the needs of our customers. Before working with the team, we had a general idea of what our customers wanted, but we didn’t fully understand how to convey this through design and branding. The team provided us with a variety of design options, including specific custom fonts and well thought-out color palettes to fit our niche.

They met with us several times to discuss the options and they listened to our feedback, then provided more options as we honed in on our target design. Through this process, the team helped us completely revamp our brand, which has carried over to our website, Instagram, and Amazon platforms. This in turn has helped us convey our intended message and appeal to more customers that are ready to buy our product. We’ve increased our sales 7x in a short span of time without having to increase our ad spend significantly, and our sales are on a steady upward trajectory. We have also found that our recurring customer base has increased and we’re receiving more reviews for our product, which in turn helps drive more sales.

Along with this great progress, the experience working with Souhail’s team has been really enjoyable and productive for all of us. They are quick to respond and give their thoughts and feedback as we develop, and they answer our many questions and are consistently available.  Beyond this, Souhail has been a positive force for our overall business development - he’s helped us implement the new branding, develop our sales pitch for investors, and has coached us on overall strategy as we grow.


SparSoap LLC Rebranding and Positioning Case Study Breakdown

SparSoap LLC, a company born out of the need for natural solutions against skin infections in athletes, has established itself in the fitness industry with its unique antifungal soap bars and athletic gear. To further enhance its brand and market presence, SparSoap LLC seeks a comprehensive branding and consulting strategy.


 Antifungal soap bars and athletic gear including boxing gloves, rash guards, t-shirts, and shorts.


Travis, a seasoned fitness expert with over a decade of experience and a black belt in Krav Maga, joined forces with Leah, a rising star in the fitness sector with a brown belt in Krav Maga and a successful track record in calisthenics. Their shared passion for fitness and their commitment to excellence were the driving forces behind the creation of SparSoap LLC. It was Travis's personal encounter with skin infections that brought to light a glaring gap in the market – the absence of natural antifungal soap solutions tailored for athletes. This revelation inspired the birth of SparSoap, a brand dedicated to serving athletes from various disciplines with a natural and potent solution to their skin care needs.


The primary objectives are to establish SparSoap LLC as the leading brand in natural antifungal soap solutions for athletes, diversify the product line, engage with the athletic community, optimize the website, increase physical presence, enhance investment readiness, and boost profitability on Amazon.

SparSoap LLC will leverage DumbOldSpider LLC's expertise in branding, web/software design, and digital marketing to revitalize its image, expand its outreach, and enhance its market standing. The collaboration will emphasize careful rebranding, maintaining consistency for existing customers, and implementing a flexible action plan covering aesthetic messaging, content, positioning, and ideation.

The strategic action plan provides a roadmap for SparSoap LLC's growth and progress monitoring. Key considerations include stakeholder buy-in, budget allocation, competitive analysis, customer testimonials, potential challenges, regular review, and exit strategies.

Position SparSoap LLC as the leading brand for natural antifungal soap solutions for athletes, while expanding its product range and community initiatives.

The roadmap spans a year, including rebranding, product diversification, community-building events, feedback-driven improvements, and quarterly reviews.

 Initiate rebranding and digital campaigns.

 Unveil revamped products and host the inaugural community event.

 Introduce the loyalty program, intensify content campaigns, and gather feedback.

 Review the year's progress, plan product diversification, and expand community collaborations.

Key Pillars for the Collaboration Success and Client Achievement

Monitor key performance indicators (KPIs) such as brand awareness, sales growth, community engagement, feedback effectiveness, and loyalty program adoption to assess progress.

Loyalty Program Adoption: Track the number of enrollments and the increased frequency of purchases from enrolled members.


SparSoap LLC, with its unique offerings and dedicated founders, is poised to dominate the natural antifungal solution market for athletes. Collaborating with DumbOldSpider LLC, the brand can solidify its position through strategic branding, digital marketing, and community engagement. With continuous evolution and market awareness, SparSoap LLC can become the preferred choice for athletes and fitness enthusiasts.

Discover how SparSoap LLC, a natural antifungal soap brand for athletes, transformed its brand identity and expanded its product line through strategic consulting with DumbOldSpider LLC.

Revamp, Reposition, Grow

SparSoap Branding & Consulting Case Study

Case Study: Futura Health Rebranding to Futura, Inc.

 Futura, Inc. faced challenges in healthcare quality due to gaps in touchpoints between appointments and communication among care team members.

 The creation of a digital ecosystem to enhance healthy, productive, and balanced lives. This ecosystem includes:

Compliance with HIPAA and Healthcare Regulations

 Helen, a working mom in a remote town, struggling with lupus and depression, benefited from various services addressing her immediate healthcare needs.

Peloton, Livongo, Headspace, Chiron Health, and Encompass.

Competitive Solutions Services and Features:

These included multiple therapies, key partnerships, low cost, tiered pricing, access to doctors, immediate appointments, progress tracking, vital sign monitoring, and engaging UX.

 A diverse team of experts in healthcare, branding, compliance, and technology.

DumbOldSpider LLC Engagement and Services:

Souhail Afilal led the redesign of the organizational structure, focusing on preserving proactive team members and refining internal messaging.

Conducted comprehensive research and analysis, refining the pitch deck and defining a product development roadmap.

Previous Branding and Marketing Efforts Findings

Brief Summary of the Futura, Inc. Ecosystem Target Features 

Implemented in two phases: initially touching up existing branding, followed by developing a new identity, guidelines, and strategic brand replacement.

Leveraged the redefined brand and pitch materials to secure warm investment meetings with venture capitalists.


Bridging Technology and Healthcare through Strategic Branding and Digital Solutions

Restaurant Mobile App: Booking and Ordering (Stealth Mode)

Branding Development, UI UX, Positioning

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