Case Study: "Fallen Aegis" - A Technological Leap in Comic Book Storytelling

Client: Jagged Lines Entertainment, Nathan Fleer

Project: Comprehensive Business, Marketing, and Artistic Strategy for "Fallen Aegis"

Customer Feedback

I’ve learned a lot working with DumbOldSpider, specifically how to structure scripts and sequences. I’ve learned which outlets to go through, how to appeal to specific audiences, and how to pace releases/stories effectively. There are a lot of facets I hadn’t considered going in that I am more aware of now and I’m very grateful for the helpfulness, kindness, and patience that everyone has shown.

Executive Summary

Jagged Lines Entertainment, spearheaded by Nathan Fleer, innovatively merges traditional comic storytelling with Web 3 technologies. This case study delves into the technical processes and strategies employed to revolutionize the comic industry and support emerging talents.

Introduction: Blending Narratives with Cutting-Edge Tech

Jagged Lines Entertainment stands at the forefront of integrating classic comic narratives with the dynamic world of Web 3 technologies, aiming to redefine the comic industry landscape.

Problem Statement: Bridging Two Worlds

• Primary Goal: Launch a hybrid comic series that resonates with both traditional comic enthusiasts and a tech-savvy audience.
• Secondary Goal: Create a nurturing platform for financially constrained emerging talents within Jagged Lines Entertainment.

Desired Outcome Mapping: Charting New Territories

• Develop a comic series with a robust fanbase and potential for animation adaptation.
• Channel revenue into mentoring and supporting new creators in the comic industry.

Strategy & Solutions: A Dual-Faceted Approach

• Embrace the decentralized, community-driven aspects of Web 3 and NFTs.
• Maintain engagement with traditional comic readers, ensuring a broad appeal.

Collaborative Partnership: DumbOldSpider LLC - The Artistic and Technical Pillar

DumbOldSpider LLC provided in-depth artistic and technical support, blending traditional comic elements with innovative marketing and Web 3 strategies.

Business Blueprint: Pioneering the Comic Industry

• Mission: Advocate for Web 3 technology while empowering new ventures.
• Vision: Establish Jagged Lines as a leader in the Web 3 comic domain.
• Metrics: Financial independence with a view towards animation expansion.

Milestones: Setting Tangible Targets

• Achieve profitability with the first comic book.
• Plan for a strategic pre-summer launch.
• Diversify into merchandise and prioritize Web 3 as the primary revenue stream.

Target Audience: Who We're Speaking To

• Crypto Enthusiasts: Engaging the NFT community.
• Millennials & Gen Z: Catering to tech, indie art, and gaming interests.
• Manga Fans: Attracting lovers of diverse artistic styles.

Customer Experience: Crafting a Journey

• Discovery Phase: Engaging through social media, NFT platforms, and organic search.
• Engagement Phase: Deep narrative immersion and interaction with the Web 3 art platform.
• Loyalty Phase: Building long-term relationships and anticipation for future releases.

Market Context: Understanding the Competitive Landscape

• Legacy Brands: The vast universes of DC/Marvel.
• Manga: Deep narratives and character development.
• Indie Comics: The freedom of creative storytelling.

Brand Identity: Defining Our Unique Space

• Aesthetics: Visuals that highlight socio-economic themes.
• Messaging: Promoting decentralization and altruism.
• USP: Unique integration of comics with blockchain and Web 3 engagement.

Indiegogo Campaign: Crowdfunding Success

DumbOldSpider LLC supported Nathan Fleer in designing and executing a successful Indiegogo crowdfunding campaign, crucial for the initial funding and market validation of "Fallen Aegis."

Conclusion & Way Forward:

Under DumbOldSpider's guidance and Nathan Fleer's vision, Jagged Lines Entertainment is set to revolutionize the comic book industry with its unique blend of traditional storytelling and Web 3 technology, fostering a new era of comic creativity and community engagement.

A reward for reading the whole Case Study, some artwork